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No decisions have been made about future use, a DNC official said, adding the rental for the Markey race was done in-kind — meaning no money changed hands between the party and the campaign.Obama's data trove — which includes an email list with as many as 30 million addresses, metadata on millions of voters and contact information for all campaign volunteers — is owned by what remains of his campaign, which is in the process of winding down and closing the books on the 2012 cycle.

Since Election Day, the campaign has only allowed Organizing for Action — the nonprofit set up to help advance the president's agenda — the Presidential Inaugural Committee and the DNC to use the list, a campaign spokesperson said.Organizing for Action is working to make sure the list doesn't go stale. Former Obama campaign email director Toby Fallsgraff is running digital for the group, and a team of email copywriters is testing out headlines and body copy — a technique the campaign used extensively to optimize their emails."Ongoing list management is very important," said Ben Simon, former director of new media campaigns for the DNC and Organizing for America.

"And it takes a team of smart people who know what they're doing."Using email tactics first pioneered by the Obama campaign, Organizing for Action has sent out frequent email blasts — sometimes several a day — on issues ranging from immigration to climate change. It also used the list to raise funds at the end of close quarterly deadlines and even brought back an old campaign favorite: raffling off a chance to meet the president.He said that the department was prepared to conduct awareness programmes at the schools, if any school came forward to organise the same.