Part of building stronger munications capacity is having the technology to support it

Over the last several years, airlines have been installing satellite-based Wi-Fi systems for passenger entertainment that could also be used to facilitate data-streaming, Mr. Mann said.
"It's ironic that we have this technology so passengers can pay to watch reruns of 'Charlie's Angels,' but that we still have to make the safety case for their use," he said.This shift is all the more critical as a new generation of airplanes can fly longer distances over water and traffic grows rapidly throughout Asia and the Pacific.Smaller nonprofits find it particularly difficult to keep up with the time and tools needed to create more visibility about their causes and to take advantage of the social network. This challenge directly impacts their capacity to build more relationships and fundraise.

Part of building stronger munications capacity is having the technology to support it. For many small nonprofits, that's the first hurdle. When there's inadequate internal capacity for focused munications efforts, attempts will be spotty. And inconsistency is the devil in the details.
Happily, there are tools that can help your nonprofit b e a sophisticated user of online and mobile media without it being cost prohibitive. Today there's so much demand for tools to take advantage of social networking platforms that sorting through the options can be overwhelming. Following are some popular and free or reasonably priced choices.

A Nonprofit Tech for Good r mendation, Wibbitz, converts text-based posts and articles into interactive videos. Since videos have proven to be a hugely popular form of engaging people online and via mobile phone, that makes Wibbitz a highly useful tool.It can be added to Web pages or articles and requires an iOS 7.0 or later operating system. Wibbitz is patible with iPhone, iPad and iPod touch and is optimized for iPhone 5. You'll need to have iTunes on your device to use Wibbitz.Qwiki automatically turns pictures and videos from events you've captured on your iPhone into brief movies to share. Go to qwiki  to see impressive examples of how it works. It requires iOS 5.1 or later, is patible with iPhone, iPad and iPod touch and is optimized for iPhone 5.
Nonprofit Tech for Good also suggests a look at Windows Live Writer to generate HTML code.